A 1.5-DAY LEADERSHIP EXPERIENCE
The Build
Build a business that can grow in a healthy way
A 1.5-day, in-person leadership experience for business owners who want to step away from the daily pace, understand what keeps their business running, and build a clearer plan for where they’re headed next.
Thursday + Friday
November 5–6, 2026
The Worx,
Birmingham, Alabama
Limited
spots available
Your business shouldn’t have to be built around you forever.
A lot of business owners are trying to grow while still holding too much of the business together themselves. The decisions always come back to you. The team needs you to clarify the same work again.The goals are there, but the structure underneath the business needs attention.
The Build gives you time step away, look at what keeps the business running, and decide what needs to change so the business can grow in a healthier way.
WHO THIS IS FOR
The Build is for the leader who can feel the business asking for something different.
The Build is for those leading a team, making decisions about growth, or heading toward next year knowing the way work happens needs more clarity. You may already have goals, ideas and even know some of what needs to change.
What you need is room to get above the business, look at the patterns honestly, and decide what needs to be built so the business can grow in a way that is healthier for you, your team, and the work itself.
That’s what The Build is designed to give you.
What we’ll work through
The Flywheel Framework helps you name what keeps the engine of your business running. It’s a way to understand the work, relationships, decisions, and rhythms that keep the business moving when it’s healthy.
Working Genius helps you look at how work moves through your team. Where does it lose steam? Where do people get frustrated? Where are you compensating for a part of the process that hasn’t been named clearly enough?
You’ll come into the room with pre-work already started, then use the 1.5 days to turn that work into a clearer picture of what next year needs to look like.
WHAT YOU GET
Inside The Build
A 1.5-day experience away from the normal pace of business to think clearly, work through what needs attention, and build a stronger plan for 2027.
Guided coaching from LB throughout the 1.5-day experience
Flywheel Framework to help you name what keeps the engine of the business running
A business audit looking at what’s working, broken, missing, and confusing
Working Genius to understand how your team works and where the work slows down
Strategic planning for where you want the business to be 3–5 years from now
Pre-work to help you come into the room ready to work on your business
Shared meals, real conversation, and creative experiences to help get our minds in the best place to build your 2027 year
A 90-day plan for Q1 2027 and a clearer picture of what next year needs to look like
Specific next steps to take back into the business
A printed workbook and session materials
Travel and lodging are not included.
Agenda
DAY 1: NOVEMBER 5
See the Business Clearly
Opening Session: Get clear on what you’re actually building
Your Business Flywheel: Identify the engine that creates momentum in your business
Business Audit: Get honest about what’s working, broken, missing and confusing
Owner Dependency: Identify where the business still depends too heavily on you
Dinner at Armour House: Continue the conversation around the table
DAY 2: NOVEMBER 6
Build 2027
Glassblowing at Glass & Grain: Get creative before building the business
Your Flywheel: Pressure-test and finalize how your business creates momentum
Ideation (What Could Be): Explore what’s possible for each part of your business in 2027
Activation (What Will Be & When): Choose your priorities and map them across the year
Lunch at The Essential
Implementation (The Road Home): Turn Q1 into a 90-day plan with clear ownership, outcomes, and deadlines
Commitment & Send-Off: Name what happens next and leave with your 2027 plan
Agenda is subject to small adjustments as details are finalized.
BEFORE THE BUILD
The pre-work
Before we gather in Birmingham, you’ll complete pre-work around Jim Collins’s Hedgehog Concept: what you’re truly passionate about, what you can be best in the world at, and what drives your economic engine.
This work will help you come into The Build with a strong starting point. You’ll draft your Hedgehog on your own first, then bring it to a live 60-minute group call before the event.
Hedgehog Group Call
Thursday, October 22, 2026
60-minute video call
You’ll bring your drafted Hedgehog, get feedback and refine the foundation for your Flywheel work.
Frequently Asked Questions
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No. Current clients received early access, and a limited number of seats are now open to leaders in the broader LB community. You don’t need to be a current client to attend.
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The Build is for business owners and leaders who are responsible for the direction of the business and the people helping move it forward. It’s especially helpful for leaders with teams, leaders making decisions about growth, and leaders who know next year needs more clarity.
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No. LB will guide you through both and help you apply them to your business, team, and leadership.
Some of this work will begin in the pre-work and the 60-minute Zoom call about two weeks before The Build. LB will guide you through the frameworks and help you apply them to your business, team, and leadership once you’re in the room.
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Yes. There will be pre-work before The Build so you can come into the room ready to work on your actual business.
You’ll begin thinking through what keeps your business running, where work is getting stuck, and what may need attention before 2027. About two weeks before The Build, we’ll also have a 60-minute pre-work Zoom call to make sure you’re on the right track and ready to dive even deeper once we’re together in Birmingham.
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The Build is designed for the leader. If you have a business partner or key leader who helps make strategic decisions, they may benefit from attending with you. You can also come on your own.
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A planning retreat often starts with goals.The Build starts with what drives the business, where work slows down, and what needs to become clearer for the leader and the team. You’ll think about the year ahead, but the work goes underneath the plan so your goals have more structure to stand on.
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This kind of leadership work is hard to do between meetings or in a rushed hour on Zoom. Being in the room gives you space to think, ask better questions, and work through what your business needs from you next.
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The workshop will be held at The Worx in Birmingham, Alabama.
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The recommended hotel is The Elyton Hotel / Marriott. Because Birmingham has several different areas, we recommend staying at the Elyton so you’re in the right location and close to the workshop venue and dinner.
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The Build is for business owners and leaders who are responsible for the direction of the business and the people helping move it forward. It’s especially helpful for leaders with teams, leaders making decisions about growth, and leaders who know next year needs more clarity.
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You should not need a car once you arrive. The recommended hotel, workshop venue, and dinner location are walkable.
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No. Travel and lodging are not included in registration.
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You’ll leave with clearer language, practical next steps, and a stronger understanding of what needs your leadership before next year begins. You’ll also leave with a clearer picture of what next year needs to look like as you build toward where you want the business to be in the next 3–5 years.
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Because The Build is in person and may require travel, early registration is encouraged. Once you know you want to attend, go ahead and protect the dates on your calendar.
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Reach out to LB. She’d be glad to help you think through whether The Build makes sense for where you are in your business right now.
Ready to be in the room?
The Build is happening November 5–6 in Birmingham, Alabama. If you’re ready to step away from the daily pace and build a business that doesn’t have to keep depending so much on you, I’d love to have you there.